Jell-o Jiggle IT

Gettin' Jiggy with it

Jell-o has created an all new mobile app that interacts with live music playing.  With this app you get to experience a Jell-o cube get "jiggy" with it to the timing of the music playing.  It's a fun and simple way that you can interact with the brand.

How it Works

According to the site www.jellojiggleit.com, the Jiggle-It app uses an original audio analyzer to detect a song's BPM (beats per minute) along with the energy level throughout the song.  So what does this mean?  Your jello cube on your device will dance along to whatever type of music you enjoy




Why it Works

The first key thing for me on why it works is that it brings back a nostalgic feel to the older consumer.  Remember those Dancing Flowers (yes I am old).  This fits in perfectly with the brand because Jell-o has been around for ages.  The reason why this reference to the past works is simple; everyone wants to be young again and to experience "the good old days".

Another key reason why this app works is that it goes along to whatever music you like, it's not just a generic loop.  So whether your a country fan or into rap, the Jell-o cube will move to your preferred beat.


The Downside

It gets old, fast.  After using the app so many times you just get sick of using it.

Conclusion

If you are looking to kill time and entertain yourself than this is a fun little app that will get the job done.  Cheers!

Phone Fun

It's all about 4G

Sonera in Finlad was the first mobile operator to open a 4G network.  They wanted to come up with a fun and creative way to demonstrate the 4G is the way to go because of speed, and what's a better way than to develop a mobile app that pits you against a friend to see who is faster.  The brand integrated their mobile app in a traditional print media form by setting up a game board with 2 sides (pink and blue) where a user with the app would take a picture of the board on their phone and then place it in the "phone area" on the ad to start the game.  Each person than proceeds to place their fingers on the designated spot in the ad and wait for the game to signal for them to touch the phone screen.  Whoever touches it first scores a point.

The Ad is an interesting way to incorporate traditional media with a mobile app.  The only issue I can see with this is that you need to have a smart phone that has the app and you need to find the print ad to play the game.  If you are missing either one than the ad is pointless.

So even though it is a creative idea and way to use traditional, it may be a far fetched concept in that everyone who you want to target will have the 3 things needed to "participate" in the ad.  Cheers!

Durex Love

Looking for Love in all the Right Places

Durex has developed a site that invites users to try out digital love.  The site provides the user to try "digital love" and experience real pleasure online.  The site is set up like a mock agency who has perfected the means to have a virtual relationship and eliminate the need to have real life contact.

This is a fun and entertaining way to look at the way people are looking for pleasure.  It starts off by asking you to pick if you want to meet someone via web cam or not.  You then proceed to to pick if you want a male or female.  Afterwards it tells you to put your hand on the "sensors" on the screen and wait for the person.  The person comes on and flirts with you making you think that something is about to happen.  All of a sudden she laughs and says "come on, you think we can actually do it this way".  Then she proceeds to say if you want to have real fun their only one way, and shows the Durex condom.

I feel that this is an interesting way to let people know that there is no "virutal" and everything needs to be real while at the same time promoting safety.  In the end the site provides comic relief while delivering a real message to the viewer.  Cheers!

Can you Centris?

Fun With Real Estate?

In the campaign for centris, they created a campaign where you play a game (with or without connecting to Facebook) where you are the broker.  Your job in this game is to sell real estate and be your own broker.  The point of the game is to show consumers that it isn't an easy task and that a broker really does a lot for you.  This game sets to test out your knowledge and to see if you have what it takes to sell your own home, but remember, any little error can cost you big.

The Campaign

When you first go onto the site www.playthebroker.com you get the option to play the game and get asked the question "do you really know enough about real estate?".  You then go into a game that takes you through steps and challenges of choosing a property and trying to sell it.

The point of this ad is to reinsure their clients that a broker is an essential part to selling a house and that it is no "game" when it comes to your own future.  It is an very interesting way to make something that anyone thinks they can do into a fun way to show them that it isn't what they think.

So if you are thinking of trying to sell your house on your own, take a look at this game and try it out, but just remember, in a game you can always start over when you lose.  Cheers!

Do you agree with Pedigree

Who let the dogs out?

Pedigree has a fun and interactive new site for all you dog lovers out there.  On this site their goal is to raise awareness about dogs being abandoned in London England.  What they want the user to do is to take Ripley for a "virtual" walk and in turn Pedigree will donate 1 pound to the adoption drive.

http://uk.pedigree.com/pedigreeadoptiondrive/

This site does a good job and allowing the user to interact while bringing up the concern of the growing number of abandoned dogs.  A lot of people who know about the issue may have wanted to help before but felt they didn't have a way, so this gives them a chance to participate in one.

So not only does this site help a good cause, it puts pedigree into a good light with their target audience as well as other pet lovers who may not have bought their food (but may now consider).  So i say good for you Pedigree in supporting a good cause and letting the dogs out.  Cheers!

Toyota's Sponsafy

Sponsafy This

Toyota Racing had a promotional event to help raise awareness of their Toyota cars that participate in the NASCAR Sprint Series.  In this promotion the fans could log on to www.toyotaracing.com where they could enter a design for their own Toyota Sprint Car.  The winner would be chosen and their design was put onto one of the Toyota cars in the race.

This is an interesting concept for Toyota to try and integrate themselves into the NASCAR series.  They want to feel like a part of it and it has been hard for the die hard fans to except them in (with the car company being foreign).  What Toyota seems to want to do is to get the fans involved in their cars and to want to "cheer" for their drivers

This concept seems to be a growing themes amoung companies, that theme being "Let the consumer do it".  I can't really bash the concept since it still seems to work and really creates a buzz, but it just seems over done.  The only reason I can see this concept being good for Toyota is they want to generate positive feedback about their car and about them participating in a "North American" sport.  It has generated a lot of interest and people do tend to enjoy taking full participation in things, so I say keep up the good work Toyota, oh by the way, "Gentlemen, Start Your Engines!" Cheers!


http://www.toyotaracing.com/motorsports/sponsafier.html#mar-6-2011

Opel Movano, on the go

Op, Op, OPEL and AWAY

Opel Movano created an interesting web ad to promote the Movano Van range.  What they did was create a big box ad where you can upload up to 2 GB of a file into the van where you can send it to someones email.  What happens is this person receives an email where they can download the file and in return will get some information about the Movano Van range.  This ad is simple and exciting way to get their message across (since this van carries a lot you can "send" a lot). Cheers!