Family Fun

Adding a Little More Humour

In this rich media big box ad was created for FOUR, a station in Auckland New Zealand.  It was a special event ad to promote the station and their shows during the Rugby World Cup.  The ad itself starts of with just it being a typical big box where it asks you to "roll over to un-rugby this banner" (see image below).  Once you move your mouse over the image it starts to reveal Stewie, a loveable character from the show Family Guy.  It then goes to reveal when the show is aired and the station FOUR where you can click and be brought to the site.   

Now if you don't know (and if you don't you probably live in a hole) but Rugby is a big deal for the People in New Zealand.  So this ad tries to integrate comedy into the ad and to draw interest into the types of shows they have on their station.  Another thing this ad is trying to do is take a sporting event that everyone is familiar with.
The add itself is trying to target those people who want to find something else to watch other than "rugby" and using the sport as a reference since everyone there knows that it is on.

So i find this a simple and creative way for this TV station to say "hey, you know there is something else on other than rugby!".  It is simple yet affective in its message. Cheers!

* here is a link to the ad - level7.co.nz/FOUR