Tuesday, November 8, 2011

Can you Centris?

Fun With Real Estate?

In the campaign for centris, they created a campaign where you play a game (with or without connecting to Facebook) where you are the broker.  Your job in this game is to sell real estate and be your own broker.  The point of the game is to show consumers that it isn't an easy task and that a broker really does a lot for you.  This game sets to test out your knowledge and to see if you have what it takes to sell your own home, but remember, any little error can cost you big.


The Campaign

When you first go onto the site www.playthebroker.com you get the option to play the game and get asked the question "do you really know enough about real estate?".  You then go into a game that takes you through steps and challenges of choosing a property and trying to sell it.

The point of this ad is to reinsure their clients that a broker is an essential part to selling a house and that it is no "game" when it comes to your own future.  It is an very interesting way to make something that anyone thinks they can do into a fun way to show them that it isn't what they think.

So if you are thinking of trying to sell your house on your own, take a look at this game and try it out, but just remember, in a game you can always start over when you lose.  Cheers!

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