Durex has developed a site that invites users to try out digital love. The site provides the user to try "digital love" and experience real pleasure online. The site is set up like a mock agency who has perfected the means to have a virtual relationship and eliminate the need to have real life contact.
This is a fun and entertaining way to look at the way people are looking for pleasure. It starts off by asking you to pick if you want to meet someone via web cam or not. You then proceed to to pick if you want a male or female. Afterwards it tells you to put your hand on the "sensors" on the screen and wait for the person. The person comes on and flirts with you making you think that something is about to happen. All of a sudden she laughs and says "come on, you think we can actually do it this way". Then she proceeds to say if you want to have real fun their only one way, and shows the Durex condom.
I feel that this is an interesting way to let people know that there is no "virutal" and everything needs to be real while at the same time promoting safety. In the end the site provides comic relief while delivering a real message to the viewer. Cheers!
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