Pedigree has a fun and interactive new site for all you dog lovers out there. On this site their goal is to raise awareness about dogs being abandoned in London England. What they want the user to do is to take Ripley for a "virtual" walk and in turn Pedigree will donate 1 pound to the adoption drive.
This site does a good job and allowing the user to interact while bringing up the concern of the growing number of abandoned dogs. A lot of people who know about the issue may have wanted to help before but felt they didn't have a way, so this gives them a chance to participate in one.
So not only does this site help a good cause, it puts pedigree into a good light with their target audience as well as other pet lovers who may not have bought their food (but may now consider). So i say good for you Pedigree in supporting a good cause and letting the dogs out. Cheers!
I really like this Ad because it’s not too often you see a social cause with an interactive element. Also, this is a great way to alter negative consumer perspectives because there’s been a lot of stipulation going around about the quality and health benefits of dog food. This portrays Pedigree as a brand that is not only concerned about their users but also willing to take the initiative to fix the problems at hand.
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